A shoppable feast
Whole Foods needs no introduction, but their new approach to the holidays did. From Thanksgiving through Easter they cater every bite as if it were home-cooked. They share the news through social media, a print “magalog,” and online shoppable photos of their epic curated spreads. I approached this blockbuster shoot like a cookbook: first get the hero shot, then go off-tripod for the juicy extras.