Man wearing a black blazer and gray patterned scarf standing next to a colorful striped painting on a white wall.

DUPONT
SORONA

Bio-fabrics
for every
occasion

On lifestyle shoots especially, it's the feeling that sells the stuff. And for a B2B campaign promoting bio-fabrics that can be woven into literally anything with deliciously comfortable results, it was ALL about the feeling. We cast a beautiful range of agency talent who could slip effortlessly into every category from underwear to outerwear to formalwear. But that je ne sais quois authenticity felt a bit missing when we started to get outdoorsy - until I realized my star was working on set as the prop stylist’s assistant. You find game in unexpected places if you’re open to looking.

Smiling man with short hair looking down, wearing a patterned scarf and dark blazer against a plain background.

Tablet screen showing DuPont Sorona webpage with a smiling man wearing a black jacket and blue scarf, and text about outstanding dimensional stability of Sorona Luxe fabrics.

Two women practicing yoga outdoors, stretching with arms raised and looking upward.

Instagram post by soronafiber showing two women stretching outdoors wearing workout clothes made from Sorona fibers.

Woman in mauve lingerie lying on a white bed with eyes closed and hand resting on forehead.

Only thing missing here is coffee

Two hikers standing on rocky terrain overlooking a forest and ocean at sunset.

Two hikers with backpacks smiling and walking outdoors near trees during golden hour.

On this shoot I got to tap into some of the other things I do for fun

Woman in sportswear tying her hair outdoors with foliage and hills in the background.

MacBook Pro displaying a website featuring a woman in athletic wear with the text Sorona Agile Fabric and information on Sorona as a spandex replacement.

Person wrapped in a blue and orange sleeping bag sipping from a decorated mug.

Smiling woman wrapped in a black and red sleeping bag sitting at the entrance of a tent near the coast at sunset.

Four friends smiling and walking outdoors on a rocky terrain during golden hour.

Tablet screen showing Sorona Common Thread fabric certification webpage with three people walking outdoors in casual clothing.

Smiling man wearing a black puffer jacket standing outdoors near water during sunset.

Woman wearing a black winter coat with a fur-lined hood, looking thoughtfully into the distance outdoors.

Two women outdoors by the water, one smiling with long hair blowing in the wind wearing a yellow jacket.

Man jogging on a winding mountain road at sunrise wearing a beanie and dark athletic clothes.

Smiling man and woman outdoors looking into the distance on a clear day.

Instagram post by soronafiber showing a man and woman standing outdoors, both smiling and looking to the right.

Smiling man looking down wearing a green quilted jacket and black parka with sunglasses hanging from his jacket.

Natural vibes come from a relaxed set - and good snacks

Smiling woman in a floral swimsuit sitting on the open tailgate of a vintage car at sunset with picnic baskets inside.

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