Chemex coffee maker with brewed coffee, two light blue ceramic mugs filled with coffee, and a green bag of Peet's Coffee Gaia Organic Blend on a white kitchen counter.

PEET’S
COFFEE

The OG hipster coffee roaster

Alfred Peet always dressed in a custom-tailored khaki lab coat while personally roasting every bean at his eponymous storefront in Berkeley in the 1960’s. Peet’s Coffee has grown a bit since then, but behind every airport kiosk and Keurig pod that bears his name is a company as rooted as ever to their founder’s vision of specialty coffee roasted by committed artisans. It’s a story I'm built to tell.

Close-up of a glass coffee carafe with condensation and dark brewed coffee, with a Peet's Coffee bag blurred in the background.
NERD ALERT: 
The darker the roast, the bigger the bloom
Pour-over coffee brewer with fresh coffee dripping through a paper filter, a black gooseneck kettle with a thermometer on the lid, and an empty white ceramic mug on a bright kitchen countertop near a window.
Hand holding a white cup filled with black coffee above a white hexagonal table with a gold edge and black tile pattern.
Two white coffee mugs filled with coffee, a bag of Peet's Organic Alma de la Tierra ground coffee, a box of Peet's Major Dickason's Blend K-Cup pods, and a white container with a wooden lid on a kitchen counter with hexagonal patterned backsplash.

The OG hipster coffee roaster

We searched high and low for a location with the perfect "morning coffee nook," but in the end we built the kitchen counter we were dreaming of right in my studio.

Top view of two glasses filled with iced amber-colored tea on a white surface with hexagonal tile floor in the background.
Glass teapot with amber tea and Mighty Leaf tea bag on a tray, next to a box of Mighty Leaf Organic Breakfast tea, empty glass cup, black kettle, and honey jar on a white kitchen counter.

Look closely... wherever two layers of pasta meet, they must be pressed so they 'eat' as one layer

Chemex coffee maker with a paper filter brewing coffee on a kitchen counter with wooden utensils and dishes in the background.
Tablet displaying Peet's Coffee equipment webpage with coffee maker, filters, grinder, and store container shown as equipment favorites, some out of stock.
Close-up of a glass Chemex coffee maker with a wooden collar and steaming coffee, next to a dark ceramic mug on a wooden surface.
Top view of two cups of black coffee with bubbles on the surface on a marble countertop.
Person pouring hot coffee from a glass carafe into a black mug with a stainless steel kettle on the table.

Steam was the theme

Close-up of a burlap sack labeled 'Cafe de Costa Rica Peet's Especial' with decorative black patterns.
Close-up of roasted coffee beans inside a metal container.
Pile of unroasted green coffee beans on a dark brown surface.
Close-up of a small pile of raw, unroasted coffee beans on a textured brown surface.
Close-up of a pile of medium-roasted coffee beans on a dark, textured surface.
Pile of light brown unroasted coffee beans on a textured dark brown surface.
Close-up of roasted coffee beans on a textured brown surface.
Close-up of roasted coffee beans scattered on a textured brown surface.
Worker wearing glasses and a beanie handling freshly roasted coffee beans near industrial roasting equipment.
Close-up of vintage metallic coffee roasting machines with wooden handles and numbered plates.
Man wearing a dark shirt and cap with name tag 'Eliseo' and a 'Peet's Coffee & Tea' logo patch, standing with arms crossed.
Computer monitor displaying Peet's Coffee website page about Small Batch Series subscription with a world map background.
Two men wearing Peet's Coffee & Tea uniforms evaluating multiple cups of coffee against a world map background.
Person smelling coffee grounds from a spoon over a glass of brewed coffee with multiple coffee glasses and trays of coffee beans lined up on a table.
Steaming cup of black coffee in a Peet's Coffee cup surrounded by almond croissants and assorted muffins on a dark wooden surface.

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